Media mastery
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Understanding what is news, how the news media works and how to write for media audiences is a special skill that every business can develop, and use to its advantage.
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Editorial coverage in the news media can’t be bought, it has to be earned. That’s why it is considered the gold standard and far more credible than advertising.
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Work with a media relations specialist to unlock the secrets and develop the skills to write for the news media and perform to your best in interviews. Whether it’s a story for a local community newspaper, a regional daily newspaper, an industry magazine, or news that will showcase your business on the national stage, you will learn what journalists want and how to deliver it in a publishing ready format.
Brenda, your PR Coach, has worked with news media for nearly 20 years, engaging with journalists from around the country across radio, tv, print and online. She has an excellent track record in achieving media coverage for the companies and brands that she works with.
With a strong “nose for news”, Brenda can help you “work the angles” and strategise, and tell your business stories in a way that helps your brand to stand out from the crowd. She’ll also give you the inside track on what media outlets would be best for your business, share insights on how to engage with journalists, and teach you how to prepare for and perform in a media interview.
Learning outcomes:
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How to identify a good media story – learn what media are looking for
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How to write publishing ready content for news media
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What media to engage with for specific stories
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How to engage with media and build relationships
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How to prepare for an interview – tips and techniques to succeed.
We'll meet to work through your needs, building your knowledge and skills and developing a workable and realistic plan over a timeframe that suits you.
Duration: Tailored to your specific requirements.
Meetings by phone, Zoom, or face-to-face.
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