Storytelling for business
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Facts tell, but stories sell. Most businesses don’t realise that they are sitting on a wealth of story ideas that they can leverage for marketing and PR purposes to enhance their reputation.
Whether it’s showcasing product innovation, customer care, community support or employment opportunities, knowing how to spot a story opportunity and how to tell that story in an engaging way will make all the difference and help you stand out from the crowd.
Be coached by a proven, experienced PR consultant and learn how storytelling can support your business and marketing goals. Learn
how to tell your business stories in a way that is authentic and believable.
Learning outcomes:
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How to identify stories with “legs”
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The power of third party endorsement; how to involve customers and other advocates in your stories
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How to turn that story idea into content that will benefit your business
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How to tell those stories, for maximum impact
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Where to tell those stories for maximum impact
Duration: Tailored to your specific requirements.
Meetings by phone, Zoom, or face-to-face.
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